Ashley Furniture HomeStoresProud to be a part of the American Cancer Society Making Strides Against Breast Cancer Honorary Alliance

 

The American Cancer Society thanks Ashley HomeStores LTD for their support of its Making Strides Against Breast Cancer event during National Breast Cancer Awareness Month in October.

Participating Ashley HomeStores throughout the country will contribute a designated percentage of sales during a set time period in October to benefit the Society’s fight against breast cancer. Many stores will also offer Making Strides pink ribbon donation cards to customers.

To increase program awareness of the American Cancer Society and Making Strides Against Breast Cancer among consumers, participating Ashley HomeStores may conduct a fully integrated marketing campaign consisting of television advertising, store circulars, and/or in-store merchandising. Additionally, Ashley HomeStores will feature the promotion on their company Web site, and pitch the promotion to local and national media via a press release. This cause marketing promotion is expected to create significant exposure for the Society and the Making Strides event, as more than 4.4 million promotional circular ads have been produced.

Also, many Ashley employees are forming or joining Making Strides Against Breast Cancer teams and are getting involved locally in additional ways.

This alliance raises funds and awareness to help the American Cancer Society fight breast cancer. The Society is greatly appreciative of Ashley’s involvement and looks forward to their continued support.


 

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